In Your Pocket... "Pocket Distance Meter Targets Overseas Markets"
Golfzon Deca Strengthens Ultra-Compact Laser Product Line
New Products Unveiled at Largest US Expo in January Next Year
Golfzon Deca, a manufacturer of golf rangefinders, announced on the 29th that it will target overseas markets by adding a new ultra-compact laser rangefinder product, known as the 'pocket-size rangefinder.'
Golfzon Deca plans to unveil the new rangefinder (GolfBuddy aim L20) to the overseas market for the first time at the 'PGA Merchandise Show,' the largest golf expo in the United States, held in January next year.
This product underwent a funding campaign in Korea for one month starting in mid-November. Its most notable feature is the 'Shot Tracking' function, the world's first applied to a laser golf rangefinder. Through the GolfBuddy smartphone application, users can easily check their current location and the entire shot tracking record, including the distance of each shot. The company explained that golfers can review shot data recorded from the start to the end of their round to analyze their game and strategize course play.
Currently, Golfzon Deca's overseas sales account for about 40%. By adding the pocket-size rangefinder, which reduces the volume and weight of standard laser golf rangefinders distributed in North America and Europe for easier portability, the company plans to strengthen its overseas market presence next year. The pocket-size golf rangefinder, first introduced in the Asian market, gained recognition in the golf market by emphasizing its portability advantage.
Jung Joo-myung, CEO of Golfzon Deca, stated, "Based on the technological capabilities of GolfBuddy rangefinders and our global sales and marketing strengths, we have maintained steady growth in overseas markets. Next year, we plan to expand overseas sales focusing on the pocket-size rangefinder product."
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Meanwhile, Golfzon Deca is also holding a special sale event to allow customers to purchase popular products at reasonable prices. Customers who purchase rangefinder products eligible for promotional benefits at the Naver GolfBuddy online official smart store can enjoy discounts of up to 60,000 KRW.
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