Amorepacific B:Ready Unveils 'Blue Foundation'

[Asia Economy Reporter Moon Hyewon] Amorepacific's ‘B. READY’ announced on the 29th the launch of its new product, ‘Blue Foundation’.

The new product was created in collaboration with male beauty YouTubers ‘Swan’ and ‘Tibet Dongsaeng’, who have a strong fandom. It is an upgraded version of B. READY’s representative product, ‘Level Up Foundation’, reflecting the evaluations and needs of male customers.

Blue Foundation effectively covers pores and uneven skin texture, which are common skin concerns for men. It has a smooth application that anyone can easily use, and its adhesion allows for a natural and clean skin finish with just a light touch. The product comes in a total of five shades, so anyone can find one that suits their skin tone well.

Additionally, it applies the ‘Blue Skin OptimizerTM’ technology to help with male skin care. The powerful soothing effect of blue chamomile extract, the moisturizing supply of blue mineral water, and the hydration of hyaluronic acid help maintain the oil-water balance of men's skin, which is easily disrupted, keeping the skin healthy and firm.

B. READY Blue Foundation is available from today through Amore Mall, Olive Young, B. READY’s official Naver Smart Store, and Musinsa.

This content was produced with the assistance of AI translation services.