Lotte Donates 7 Billion Won to Community Chest of Korea for Social Welfare

Hope Sharing Campaign 100 Billion Club Certification

Shin Dong-bin, Chairman of Lotte (Photo by Lotte Holdings).

[Asia Economy Reporter Lim Chun-han] Lotte announced on the 28th that it donated 7 billion KRW in Neighborly Love funds to the Community Chest of Korea, also known as the Fruit of Love.

This donation will be used for caring for families in crisis who are in welfare blind spots and socially vulnerable groups in urgent need of assistance. Since 1999, Lotte has donated a total of 104.8 billion KRW over 24 years to the Community Chest of Korea, earning a place in the "Hope Sharing Campaign 100 Billion Club." Starting this year, the Community Chest of Korea will also award certification plaques to corporate major donors who have demonstrated long-term sincere efforts to spread a culture of sharing.

Lotte is engaged in various social contribution activities. Since 2016, it has been running the "Heart Temperature 37 Degrees Campaign" with the Salvation Army to support heating for child welfare facilities and vulnerable households. This year, it also provided relief supplies worth about 1 billion KRW to residents affected by disasters and calamities. Lotte Construction collaborated with the Gwangjin District Office in Seoul to support facility improvements at the Happy Local Children's Center, and Lotte Chilsung Beverage donated over 61,000 bottles of 500ml water to support drought relief efforts in the Gwangju and Jeonnam regions.

A Lotte Holdings official stated, "We will continue to carry out various social contribution activities for neighbors in need and seek fundamental support measures to help solve social problems."

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