Strengthening Sales Organization... KB Sonbo 2023 Organizational Restructuring and Executive Appointments

New Marketing Organization by Sales Channel
Direct Headquarters Under CEO

[Asia Economy Reporter Minwoo Lee] KB Insurance has focused on strengthening its sales capabilities and carried out an organizational restructuring. Marketing organizations for each sales channel were newly established, and the non-face-to-face sector was placed directly under the Chief Executive Officer (CEO).

On the 28th, KB Insurance announced that it had implemented this organizational restructuring and executive personnel changes the previous day to actively respond to financial environment volatility and new institutional and regulatory changes.

First, to proactively respond to changes in the sales environment, the company newly established the ▲Individual Marketing Headquarters ▲GA (General Agency) Marketing Headquarters ▲General Marketing Headquarters. The purpose is to specialize marketing by area. To increase the influence of the non-face-to-face platform, the Direct Headquarters was reorganized as an organization directly under the CEO.

Additionally, to secure competitiveness in the profitability-centered general insurance market, the Corporate Sales Division and General Insurance Division were integrated. The Long-term Insurance and Automobile Insurance divisions plan to focus product and compensation resources on field support through the establishment and reorganization of department-level organizations.

To strengthen the execution capability of the Customer-Product-Channel (CPC) operating system, the CPC Digital Division was also newly established. This decision was made to firmly establish a customer-centered digital and data utilization system. Meanwhile, executive personnel changes were also made to enhance performance creation, professionalism, and secure a systematic workforce structure.

?Below are the details of the executive personnel changes?

◆KB Insurance

??▶Head of GA Sales Division Oh Young-taek??

▶Head of Corporate Sales 3 Headquarters and Pension Business Headquarters Kim Yoo-hong??

??▶Head of Digital Strategy Headquarters Senior Executive Director Ko Chang-young ▶Head of Asset Management Division Senior Executive Director Kim Byung-soo ▶Head of Gyeongin Gangwon Headquarters Senior Executive Director Park Young-mi ▶Head of Long-term Product Headquarters Senior Executive Director Shin Deok-man ▶Head of Seoul Headquarters Senior Executive Director Lee Sang-gyu ▶Head of Brand Strategy Headquarters Senior Executive Director Lee Young-chan ▶Head of General Marketing Headquarters Senior Executive Director Jung Sung-wook ▶Head of General Affairs Headquarters Senior Executive Director Jo Ki-hyung ??

??▶Head of CPC Digital Division Senior Executive Vice President Park Cheong ▶Head of Long-term Insurance Division and Long-term Compensation Headquarters Senior Executive Vice President Jeon Jeom-sik ▶Head of GA Marketing Headquarters Senior Executive Director Moon Kwan-woong ▶Head of Individual Marketing Headquarters Senior Executive Director Park Hyo-ik ▶Head of Capital Area GA Headquarters Senior Executive Director Oh Myung-gyo ▶Head of Individual Sales Division Senior Executive Director Lee Gye-chun ▶Head of Consumer Protection Headquarters Senior Executive Director Hong Chang-gi?

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