LG Electronics Unveils Customized Soundbar for OLED TVs at CES 2023

Simultaneous TV and Soundbar Output with 'Wow Orchestra' First Installed
Increased Space Efficiency When Installed with OLED Evo

LG Electronics will showcase a new soundbar at CES 2023, the world's largest home appliance and IT exhibition. The new product features sound and design optimized for the 2023 OLED TV model. (Photo by LG Electronics)

[Asia Economy Reporter Moon Chaeseok] LG Electronics announced on the 27th that it will unveil a new soundbar optimized for the 2023 OLED TV at CES 2023. CES 2023 is the world's largest home appliance and IT exhibition held in Las Vegas, USA, in January next year.

The new LG TV product features the 'Wow Orchestra' function, which realizes customized surround sound for the first time. Audio from both the TV speakers and the soundbar speakers is output simultaneously. Customers can enjoy richer sound as a result. Previously, even when connecting a TV and soundbar, sound was only emitted from one of the devices.

When installing the LG OLED Evo and the new soundbar together, space utilization is greatly improved. When both products are installed together using either wall-mount or stand methods, a dedicated soundbar mount that connects to the TV is provided. There is no need for separate construction, and cables can be concealed, making the surrounding space neat.

Customers can also check the soundbar’s settings on the LG TV’s webOS home screen using the smart TV remote control. Sound modes such as music, movies, sports, and volume can be easily adjusted.

The new product supports a 3.1.3 channel configuration with three front speakers, one subwoofer for mid-low frequencies, and three up-firing speakers, delivering a maximum output of 400W. The three up-firing speakers, first applied worldwide by LG Electronics this year, have been upgraded in this model to provide richer and more precise surround sound.

The up-firing speakers are centrally located, allowing sounds emitted from the soundbar below the TV to be heard as if coming from the center of the screen. This reduces the sense of dissonance caused by the increased distance between the screen center and the soundbar as TV sizes grow, enhancing realism.

The new product emits sound not only in the directions each speaker faces but also throughout the surrounding space without omission. It applies various sound solutions such as Dolby Atmos, IMAX Enhanced, and DTS:X. Users can enjoy immersive sound like in a movie theater at home. By connecting a console game device to the soundbar and TV, high-definition content in 4K and 120Hz can be played smoothly without interruption.

The product provides sound optimized for the surrounding space and content genre based on artificial intelligence (AI) algorithms. It also features a function that converts 2-channel audio sources into surround sound.

This content was produced with the assistance of AI translation services.