Amorepacific Hera Unveils 'Sensual Nude Line'

[Asia Economy Reporter Moon Hyewon] Amorepacific's Hera announced on the 27th that it will launch the 'Sensual Nude Line' as its first new product of 2023.

The Hera Sensual Nude Line consists of a clear-colored moisturizing lip balm called 'Sensual Nude Balm' and a volume makeup lip gloss called 'Sensual Nude Gloss.'

The Sensual Nude Balm, available in a total of seven colors, contains moisturizing ingredients such as evening primrose oil and phytosterols in all products, providing moisture for 30 hours. Among them, the 'No. 112 Bonpri' color features a formula containing 10,000 ppm of ceramide, offering excellent lip moisturizing effects that keep lips hydrated until the next day. The line includes transparent and clear glass-like colors, including the naturally tinted 'No. 112 Bonpri' that adapts to lip color. The melting formula melts upon contact with the lips, spreading smoothly for easy and comfortable use by anyone.

The Sensual Nude Gloss is a lip gloss that delivers clear and radiant shine to give lips a voluminous look, enabling a plumping makeup effect. It reduces the stickiness typical of lip glosses while enhancing adhesion and contains skincare ingredients to keep lips comfortable even after makeup. It is available in four colors that create atmospheric lip makeup suitable for any skin tone.

The new products will be available first through an exclusive pre-launch on 'KakaoTalk Gift' on the 28th with special gift sets. Starting January 1 next year, they can be purchased at Hera stores in department stores nationwide, offline channels, AmoreMall, Hera brand's official Naver Smart Store, and other online channels. Customers in over 60 countries worldwide can also purchase through the Hera Global Mall.

This content was produced with the assistance of AI translation services.