Naju-si Successfully Holds 'Premium Naju Pear Great Transformation Vision Declaration Ceremony'

[Naju=Asia Economy Honam Reporting Headquarters Reporter Kim Yukbong] On the 23rd, Naju City in Jeollanam-do successfully held the "Premium Naju Pear Production and Distribution Development Great Transformation Vision Proclamation Ceremony" at the city hall's large conference room.

The city announced on the 26th that it declared five visions aiming for the "2023 as the inaugural year of global branding for Naju Pear," pledging joint cooperation with production and distribution organizations to foster a high-quality Naju Pear brand.

The vision proclamation ceremony was held with the attendance of Yoon Byung-tae, Mayor of Naju, Lee Sang-man, Chairman of the City Council, provincial assembly members Kim Ho-jin, Lee Jae-tae, Choi Myung-soo, city council members, representatives and officials from Naju Pear production and distribution organizations, export companies, totaling about 50 people.

The city proclaimed the following as the great transformation visions for the next 100 years of Naju Pear production and distribution development: "Introduction of Naju Pear Quality Assurance System certified by the Mayor of Naju," "Establishment of production and distribution system for pears untreated with growth regulator (GA)," "Expansion of high-quality domestic pear variety cultivation areas," "Fostering export specialized complexes and pioneering overseas markets," and "Promotion of consumption and distribution activation measures for Naju Pear."

As tasks to realize the vision, the city established plans such as "Mayor of Naju certification for pears with sugar content of 12 brix or higher and untreated with growth regulator," "Expansion of contract cultivation area for untreated pears to 900 hectares by 2026," and "Expansion of cultivation area for domestic pear varieties such as Sinhwa, Changjo, Super Gold, and Seolwon by 560 hectares."

Additionally, efforts will be made to secure specialized overseas buyers, achieve "10,000 tons of exports" through friendly cooperation with foreign countries, strengthen promotional activities in metropolitan areas, enhance management of the Naju Pear geographical indication system, and carry out campaigns encouraging public institutions to purchase Naju Pears.

Representatives of Naju Pear production and distribution organizations also attracted attention by declaring active participation and cooperation for vision realization and performance creation through joint reading of a cooperation pledge and a rice cake cutting ceremony on the day.

The city is currently conducting a design development project to promote the Naju Pear Quality Assurance System certified by the Mayor of Naju, and plans to proceed with designation standards, methods, and procedures for the quality assurance system after consultations with related laws, other local governments' cases, and pear-related institutions.

Mayor Yoon Byung-tae said, "We will produce and distribute healthy fruits that can be trusted and purchased when it comes to Naju Pears, and beyond the domestic market, we will establish scientific grounds to raise the brand value of Naju Pears as premium fruits enjoyed worldwide."

He added, "We will make 2023 the inaugural year for fostering high-quality Naju Pears and do our best to realize the vision so that farmers receive the noble respect they deserve for their hard work."

Naju=Asia Economy Honam Reporting Headquarters Reporter Kim Yukbong baekok@asiae.co.kr

This content was produced with the assistance of AI translation services.