Hyundai Department Store Achieves Record Sales of ‘Hanwoo Gift Sets’... "Targeting Corporate Customers"

Increase supply by 40% in the 200,000 to 300,000 won range

Hyundai Special Hanwoo Song Set. (Photo by Hyundai Department Store)

[Asia Economy Reporter Lim Chun-han] Hyundai Department Store announced on the 26th that it will offer the largest-ever Hanwoo gift sets for corporate customers until the 21st of next month.

In this event, a total of about 280 Hanwoo gift set items will be sold at discounts ranging from 10% to 50%. In particular, the quantity of gift sets priced between 200,000 and 300,000 KRW, which are the most popular among corporate customers, has increased by more than 40% compared to last year. Representative products include the ‘Hyundai Special Hanwoo Song Set,’ ‘Hyundai Special Hanwoo Galbi Soup,’ and ‘Hanwoo Pure Korean Sodam Nan.’

Fruit and seafood gift sets will also be sold at discounted prices. A set combining essential holiday fruits such as apples and pears with dessert fruits like Shine Muscat and Apple Mango will be introduced. The dried yellow corvina (gulbi) set is seasoned with specialized salts such as Insanja bamboo salt and yellow clay plate salt to differentiate its taste and texture.

Customized services to enhance customer convenience will also be expanded. Concierge desks for holiday gifts will be installed at the Trade Center branch and Pangyo branch, where corporate customers account for a high proportion of purchases. Three professional consultants will be stationed at the concierge desks to provide one-on-one personalized consultations, order processing, and delivery in a one-stop service.

Promotional benefits have also been prepared to attract bulk buyers. During the Lunar New Year gift set sales period, customers who purchase gift sets worth 2 million, 4 million, 6 million, or 10 million KRW or more will receive Hyundai Department Store gift certificates worth 100,000, 200,000, 300,000, or 500,000 KRW, respectively. Customers who purchase 200,000 or 400,000 KRW or more using the event card will receive Hyundai Department Store gift certificates worth 10,000 or 20,000 KRW.

A Hyundai Department Store official said, “Since the preference for Hanwoo gift sets priced between 200,000 and 300,000 KRW is the highest among corporate customer sales, we have significantly expanded gift sets in that price range,” adding, “We plan to actively capture corporate customer demand by enhancing customer convenience and benefits.”

This content was produced with the assistance of AI translation services.