Samsung Launches Premium Home Appliances 'Bespoke Infinite Line' Globally

Bespoke Infinite Line Kitchen Appliances Unveiled at CES 2023

Bespoke Infinite Line Lifestyle Image / Photo by Samsung Electronics Provided

[Asia Economy Reporter Kim Pyeonghwa] Samsung Electronics announced on the 25th that it will officially launch the premium home appliance lineup, ‘Bespoke Infinite Line,’ in the global market. Ahead of this, the Bespoke Infinite Line kitchen appliances will be showcased at CES 2023, the world’s largest home appliance and IT exhibition, next month.

The Bespoke Infinite Line is a kitchen appliance package that enhances design and durability by applying luxurious materials and integrating innovative technologies. It features compatibility with Samsung Electronics’ integrated home appliance solution, ‘SmartThings Home Life,’ allowing connection with cooking and energy services. It was first introduced in Korea last February, establishing its position in the premium market.

Samsung Electronics plans to introduce the Bespoke Infinite Line to the European market, including France, Germany, and the United Kingdom, in the first quarter of next year. Within the year, the company intends to expand its introduction to overseas countries such as the United States, Mexico, Thailand, and Australia.

Previously, Samsung Electronics launched the ‘Infinite Line,’ a premium kitchen appliance lineup consisting of built-in ovens and induction cooktops, in Europe in 2020. Thanks to its sophisticated design and differentiated functions, sales volume increased by an average of 77% annually.

Samsung Electronics completes the kitchen appliance package by adding the Bespoke Infinite Line 1-door refrigerator, freezer, and wine refrigerator. In the future, ovens, induction cooktops, and hoods with enhanced technology and design will be additionally introduced.

The Bespoke Infinite Line refrigerators and freezers feature a ‘Timeless Greige’ panel that implements a sophisticated design by maximizing the sparkling particle texture of premium aluminum material through a three-dimensional (3D) precision processing technique. In particular, the freezer reduces cold air loss by applying black metal to the rear and door, maintaining the freshness of food.

The wine refrigerator can store up to 101 bottles. It consists of a total of three temperature zones, allowing different types of wine to be stored at optimal temperatures.

Lee Junhwa, Vice President of Samsung Electronics’ Home Appliance Business Division, said, “Samsung Electronics’ Bespoke Infinite Line combines the best technology and design capabilities that have been well received not only in Korea but also in overseas markets. We will provide consumers with a higher level of kitchen experience and enduring value over time, establishing a new standard in the global premium home appliance market.”

This content was produced with the assistance of AI translation services.