Product Segmentation by Age, Gender, and Price

Coupang will operate a 'Christmas Specialty Store' until the 25th. (Photo by Coupang)

Coupang will operate a 'Christmas Specialty Store' until the 25th. (Photo by Coupang)

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[Asia Economy Reporter Lim Chunhan] Coupang announced on the 23rd that it will operate a 'Christmas Specialty Store' gathering Christmas-related products until the 25th.


The Christmas Specialty Store showcases various gift items such as toys, fashion accessories, beauty, kitchenware, and electronics, as well as year-end party supplies and food, organized by theme. In some categories, products are further subdivided to enhance shopping convenience.


By accessing the detailed page of the Kids' Gift section, customers can explore customized products based on age, preferred characters, play preferences, and price range. In the Party Preparation category, party food, snacks, cakes, and more that can be delivered by Rocket Fresh the next dawn can be quickly ordered to make the year-end celebrations richer. In the Home Decor category, customers can find Christmas trees, ornaments, lighting, and mood lights at up to 50% limited-time discounts.



A Coupang representative said, "We have organized products into more diverse categories for those considering gifts for Christmas," adding, "We hope customers enjoy a joyful year-end by taking advantage of benefits provided by Coupang, such as brand discounts and Rocket Fresh."


This content was produced with the assistance of AI translation services.

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