President Ha Hyung-il: "Executing 11st 2.0... Maximizing Corporate Value"

Sang-eun Ahn, CEO: "Focusing on Strengthening Competitiveness and Survival"

President Ha Hyeong-il and President Ahn Jeong-eun of 11st. (Photo by 11st)

[Asia Economy Reporter Lim Chun-han] Ha Hyung-il, CEO of 11st, stated on the 22nd, "Next year will be the inaugural year for the execution of '11st 2.0'."

At the town hall meeting held at the Seoul Square building on the 22nd, CEO Ha said, "Based on 11st's platform competitiveness and potential, we will continue growth efforts to maximize corporate value, including an initial public offering (IPO), so that we can become a leading player in the fiercely competitive e-commerce market in the mid to long term. Let's build this together."

CEO Ha evaluated, "The transformation to '11st 2.0' proposed last May successfully laid the foundation for change, based on remarkable growth in each business area such as Amazon Global Store, direct purchase 'Shooting Delivery', Wooju Pass, MyData, and SK Pay offline payment."

Co-CEO Ahn Jung-eun, appointed earlier this month, said, "In the current market situation where we must worry about both fierce competition and profitability and survival, it is time to consider the values 11st should focus on and what we need. Let's strive to make 11st the commerce service that both purchasing customers and sellers think of first by not being bound by past methods and focusing on continuous problem-solving by finding fundamental causes."

To fully implement 11st 2.0, 11st plans to focus all efforts on achieving key tasks centered on ▲ securing basic commerce competitiveness (delivery, price, product selection) ▲ strengthening buyer and seller participation value (new business models, traffic, channel expansion) ▲ creating sustainable new service value.

Under the co-CEO system, CEO Ha, an expert in new business strategies, will dedicate himself to increasing 11st's corporate value based on various growth strategies, while CEO Ahn will focus on overall business performance and strengthening differentiated competitiveness. A 11st official explained, "With the co-CEO system, we will respond more agilely to the dynamically changing e-commerce market through swift and accurate decision-making, securing new growth engines, advancing services, and providing an enhanced customer experience."

This content was produced with the assistance of AI translation services.