'UIA Geonchuksa Samuso', Final Selection for Korean Pavilion Architectural Design Competition
Next-Generation 12 Strategic Technologies, Realizing K-Culture-Centered Image

Perspective view of the Korea Pavilion at the 2025 Osaka World Expo. (Photo by KOTRA)

Perspective view of the Korea Pavilion at the 2025 Osaka World Expo. (Photo by KOTRA)

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[Asia Economy Reporter Moon Chaeseok] The face of the Korean Pavilion participating in the 2025 Osaka World Expo has been decided.


KOTRA announced on the 22nd that the architectural design proposal by UIA Architects Office (Director Wi Jinbok) has been confirmed for use in the Korean Pavilion at the Osaka Expo.


The competition began in July. Fifteen teams applied, and after document screening and presentation evaluations, the winning design was selected in October. Following negotiations and local legal reviews, the revised plan was finally approved by the architectural committee.


Wi Jinbok, director of UIA Architects Office, graduated from the AA School of Architecture in the UK. After gaining practical experience at firms including Richard Rogers, he has been operating UIA Architects Office in Seoul since 2009.


He demonstrates diverse architectural works free from stylistic constraints through innovative ideas in each project. He received the Ministerial Award at the 2020 Korea Spatial Culture Awards (for the winning work 'PiVille99') and the 2022 Korean Institute of Architects Award (for the winning work 'Haebangchon Sinheung Market Environmental Improvement Project').


The 'K-Plane,' selected as the design for the Korean Pavilion, is inspired by a journey into Korean content. It features a media facade that makes the building disappear against the sky and a barrier-free concourse of approximately 2,000㎡ on the first floor.


The Korean Pavilion will be constructed on a site area of 3,501.82㎡ with a total floor area of about 3,483.83㎡, consisting of three above-ground floors.



The 2025 Osaka Expo will be held for six months from April 13 to October 13, 2025, on Yumesima, an artificial island near Osaka Port, Japan. Under the theme "Designing Future Society for Our Lives," 150 countries and international organizations will participate. It is expected to attract 28.2 million visitors.


This content was produced with the assistance of AI translation services.

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