Coway Targets Massage Chair Market with 'Mine'

Coway's compact massage chair 'Mine'.

[Asia Economy Reporter Donghyun Choi] Coway is actively targeting the massage chair market with its compact yet innovative massage chair, 'Mine (MC-B01)'. Mine is a small-sized massage chair approximately 47% smaller than existing Coway products, developed with the insight that many customers hesitate to purchase massage chairs due to their bulky size.

Mine features a 180-degree rotating calf module, allowing it to be switched from a massage chair to a recliner whenever needed. It offers 11 massage services, including 5 automatic massage modes tailored to the user's body condition, 5 manual massage modes that allow users to massage desired areas in preferred ways, and an intensive massage mode for focused treatment on specific areas.

Applying an ergonomic 'S&L frame,' it carefully cares for the curved S-line from the neck to the waist and the L-line bending from the waist to the thighs. The product also uses side calf airbags and rear airbags to care for easily swollen calf areas.

Mine operates at a low noise level of 37.8 decibels and is equipped with a built-in remote control for easy use. It also includes hidden portable wheels for convenient movement anywhere by anyone. The body features a curved design, and the seat is enhanced with a diamond pattern to harmonize with any space. This product is available in two modern colors (Oatmeal Beige and Stone Gray). Rental customers can also receive the 'Massage Chair Care Service.'

A Coway representative stated, "The Mine massage chair incorporates various premium features within a compact size and is an innovative product that allows continuous product management. We will lead trends in the massage chair market with Coway's unique innovative technology and services."

This content was produced with the assistance of AI translation services.