Busan Port Authority Creates Goods Featuring Renewed BPA Official Characters ‘Haebeom-i·Ppuppu’

Busan Port Authority Produces Public Service Goods Using Renewed BPA Official Character (Sample).

[Asia Economy Yeongnam Reporting Headquarters Reporter Dongguk Lee] Busan Port Authority (BPA) is producing public interest goods using the renewed version of the existing BPA official character ‘Haebeomi (killer whale)’, named ‘Haebeomi·Ppuppu’.

These public interest goods focus on strengthening internal and external promotion of Busan Port and BPA by conveying a friendly image of the authority to the public through the new characters.

When producing public interest goods, all items will be linked with social enterprises to expand cooperation between private and public institutions.

By supporting the promotion of social enterprises, BPA expects to create indirect promotional effects and strengthen the authority’s ESG management, embedding BPA’s values into the public interest goods.

The public interest goods are composed of practical items such as office stationery kits and keyboards, which received the most votes in a public survey conducted via SNS. In the future, BPA plans to expand the product range by reflecting various opinions and demands from actual users.

Kang Jun-seok, President of BPA, said, “Since the renewed official characters ‘Haebeomi·Ppuppu’ were developed based on public opinions and have received much love, we expect promotional effects that will make the characters more familiar to the public.” He added, “We hope this will be an opportunity to clearly convey the authority’s image to everyone interested in Busan Port and BPA.”

This content was produced with the assistance of AI translation services.