Hana Tour Successfully Completes Themed Trip Participating in Japanese Marathon Event

Package Launch Targeting MZ Generation
Exclusive Product Combining Running and Travel

Photo by Hanatour

Hana Tour announced on the 21st that it successfully completed the 'Japan Running Theme Travel' package in collaboration with the professional running class company RunCop, targeting participants in a marathon event in Japan.

The Japan Running Theme Travel is a specialized product combining travel and marathon participation, aimed at the 10th Fukuoka Hakata Bay Sunset View Marathon held on the 27th of last month. Participants took part in this unique marathon event running under the evening sky and received conditioning management know-how before and after the race from RunCop running class experts.

Hana Tour planned this expert-accompanied theme product targeting MZ generation (Millennials + Generation Z) runners. This was tailored to the characteristics of MZ generation runners who view running more as a group activity rather than an individual exercise.

Earlier, among the 11,000 participants in the 2022 Seoul Running event held in October, 65% were in their 20s and 30s, showing that running is gaining popularity among the MZ generation. Exercise certification cultures such as 'Healthy Pleasure' (managing health enjoyably) and 'Ounwan' (completed today's workout) have also been established.

A Hana Tour official said, "Through the success of theme travels such as sports and photography targeting the MZ generation, who have distinct and segmented preferences, we confirmed the growth potential of the small-scale, customized package travel market," adding, "We plan to continue collaborating with expert groups like RunCop to introduce specialized marathon event products in Southeast Asia, Saipan, and other locations."

This content was produced with the assistance of AI translation services.