Yuhan-Kimberly Independently Develops and Supplies Baby Products Including Bottles Under Greenfinger Brand

[Asia Economy Reporter Donghyun Choi] Yuhan-Kimberly announced on the 21st that it will independently develop and supply baby products such as baby bottles through its ‘Greenfinger’ brand. Since 2009, Yuhan-Kimberly has been selling Double Heart products domestically through a partnership with the Japanese company Pigeon, but the contract is set to expire at the end of this year.

With Yuhan-Kimberly establishing an independent business foundation in the baby products market, significant changes are expected in the related market. The domestic baby products market is estimated to be worth approximately 300 billion KRW, with most of the market dominated by imported products.

Yuhan-Kimberly’s ability to independently develop and supply products beyond selling partnership products this time is expected to promote product innovation and serve as an opportunity to expand into a ‘comprehensive infant and child products’ business. The baby products to be launched under the sub-brand ‘Greenfinger BebeGrow’ are being developed exclusively by the Yuhan-Kimberly Life Innovation Research Institute. They have already introduced a new concept of baby bottle and kitchen dual-use detergent.

Considering the expected demand for Yuhan-Kimberly’s independent products, development of baby bottles, nipples, detergents, fabric softeners, toothbrushes, toothpaste, and other items has been largely completed and is about to be launched. A variety of differentiated products specialized for each stage of baby growth and childcare environment will be introduced. Additionally, there are plans to create new export opportunities. Yuhan-Kimberly currently generates about 10% of its total sales from overseas markets.

A Yuhan-Kimberly infant and child products official stated, “Establishing a foundation and presence as a comprehensive infant and child products solution provider has been a long-standing goal since we launched baby diapers 40 years ago,” and added, “Now that we have finally secured independent capabilities in baby products, we will accelerate innovation in products and services to contribute more to happy parenting and healthy growth.”

This content was produced with the assistance of AI translation services.