Theborn Korea Launches Winter New Product 'Baekham Gamja Jjageuli' Meal Kit

[Asia Economy Reporter Moon Hyewon] The Born Korea announced on the 21st that it has newly launched the ‘Baekham Potato Jjageuli’ meal kit, which uses Baekham made from 100% domestically produced Korean pork (Handon).

The new product is a menu perfect for enjoying during the cold winter season, faithfully recreating the recipe introduced on CEO Baek Jong-won's YouTube channel (Baek Jong-won's Cooking Secrets), allowing families to enjoy a unique taste and atmosphere at home.

Baekham Potato Jjageuli is a new ‘Jjageuli’ menu made generously with Baekham made from 100% domestically produced Korean pork (Handon) and domestic potatoes, boasting a fantastic harmony of savory ham, mild potatoes, and sweet and spicy gochujang sauce.

It is stir-fried with CEO Baek Jong-won's special gochujang-based seasoning that stimulates the appetite, along with plenty of fresh vegetables such as onions and green onions, providing a deep umami flavor. The simple cooking method makes it easy to prepare anytime and anywhere, not only as a home-cooked meal but also for housewarming parties or camping, and it is great as a side dish for rice or as an accompaniment to alcohol.

It is being pre-sold through The Born Market, and plans to gradually expand sales channels such as Homeplus in the future.

This content was produced with the assistance of AI translation services.