[Global Hit Item] Fashion Depicting Seoul's Night... Dukkan Receives Praise Overseas

The Biggest Competitiveness is 'Artwork'
Targeting 70% Sales Share on Own Mall
Plans to Expand into Furniture and Living Accessories

[Asia Economy Reporter Lim Chun-han] "At the 2022 Fall/Winter Paris Fashion Week, we received great attention by showcasing clothes using the colors of the Taegeukgi?red, blue, black, and white?under the theme ‘Seoul’s Night, Light.’"

Choi Chung-hoon, CEO of Dukan, emphasized in an interview with Asia Economy on the 21st, "When we participated in the Paris Fashion Week in March this year, we secured deals with five overseas buyer teams, and when we returned to Paris in September, we closed deals with 15 buyer teams, rapidly making a name for ourselves in the overseas market." CEO Choi studied fashion design and makeup professionally while studying abroad in Paris during his school years. He also worked as a fashion designer or makeup artist for many globally renowned brands such as Chanel and Kenzo.

Dukan’s greatest competitive edge lies in its ‘artwork.’ CEO Choi explained, "I personally draw the images that go on the clothes using a tablet, and then apply these images to the garments through various methods such as printing and silk screening." He added, "Like an artist, I hand-draw different designs on each piece of clothing and put great effort into cutting each piece individually." He further stated, "To survive as a designer brand in the overseas market, it is essential to differentiate products by incorporating one’s unique personality. Thanks to my experience working as a makeup artist who applies color to faces, I was able to combine distinctive colors and patterns in fashion to make them stand out."

The rising popularity of K-culture recently is driving the success of K-fashion. CEO Choi introduced, "Dukan is famous for clothes worn by BLACKPINK’s Ros? during her world tour and by IU in the drama Hotel Del Luna." He also mentioned, "Dukan’s clothes are scheduled to be featured in Netflix’s new fashion drama ‘The Fabulous.’"

In line with the activation of the e-commerce market, Dukan has launched its own mall (D2C) based on the global e-commerce platform Cafe24. CEO Choi stated, "I believe that growing the D2C shopping mall is the most important compared to other sales channels," and added, "We are working to activate it with the goal of achieving a 70% sales ratio."

Dukan plans to expand overseas by offering a wider product lineup beyond fashion, including furniture and living accessories. CEO Choi said, "When we attend Paris Fashion Week next year, our goal is to make deals with 50 buyers," and added, "We will continue to strive so that more people worldwide can get to know Dukan."

This content was produced with the assistance of AI translation services.