Hugel Selected as an Excellent Public-Private Partnership Institution by Seoul City

Hugel logo (Photo by Hugel)

[Asia Economy Reporter Lee Chun-hee] Hugel announced on the 20th that it was selected as an ‘Outstanding Public-Private Partnership Institution of 2022’ by the Seoul Metropolitan Government and received a commendation from the Mayor of Seoul.

The Outstanding Public-Private Partnership Institution commendation is an award system in which the Seoul Metropolitan Government selects and encourages exemplary institutions that have actively practiced public-private cooperation over the past three years, contributing to the improvement of citizens’ quality of life and the development of city administration.

Since 2017, Hugel has been consistently supporting the clinical derma cosmetic brand ‘Wellage’ products, earning recognition for contributing to stabilizing the living standards and enhancing the self-esteem of women in vulnerable groups. In particular, through the social contribution program ‘Real Me Campaign’ launched in 2019, Hugel has been cooperating with the Seoul Metropolitan Government since 2020 to deliver products to women in beauty blind spots such as single-mother families, low-income female adolescents, and immigrant women in Seoul. Over the past three years, it has donated more than 280,000 basic cosmetics through 53 women’s protection institutions linked with the Seoul Metropolitan Government.

A Hugel official said, “We feel meaningful that the activities of delivering cosmetics to women in beauty vulnerable groups through the Real Me Campaign have helped stabilize their living conditions, even if only slightly,” and added, “We will continue to work hand in hand with the Seoul Metropolitan Government to expand activities that can help improve the living environment and boost the self-esteem of women in vulnerable groups.”

This content was produced with the assistance of AI translation services.