"Lotte Department Store Gathers All Popular SNS Cakes and Breads for Christmas Desserts"

Popular Cakes and Desserts Ahead of Christmas
30% of December Dessert Sales Concentrated in Christmas Season
Significant Increase in 'European Cakes' Stock Including Stollen and Panettone
Dessert Pop-up Stores Prepared at Main and Jamsil Branches

Tart Hooligan, White Strawberry Tart (Photo by Lotte Department Store).

[Asia Economy Reporter Yuri Kim] To celebrate the Christmas season, Lotte Department Store is targeting Christmas desserts with products from SNS-famous bakery brands.

On the 20th, Lotte Department Store announced that it will showcase a variety of Christmas-themed dessert products ranging from traditional European bakery items to SNS-famous bakeries for the Christmas season. Bakery brands such as Iseongdang, Our Bakery, OPS, and Illye Combre, which are located in Lotte Department Store, offer German Christmas season cake products called "Stollen" and the famous Italian Milan dessert "Panettone." Stollen is a product gaining popularity in Korea as well; according to big data specialist company "SomeTrend," SNS mentions in December this year increased by 70% compared to the same period last year.

At the main store, a dessert pop-up store featuring desserts available only during the Christmas season will be held from the 21st to January 2nd of next year. Premium bakery products using strawberries have been prepared. "Tart Hooligan," famous as a dessert hotspot among the MZ generation (Millennials + Generation Z), will present an exclusive menu called "White Strawberry Tart," developed in collaboration with Lotte Department Store buyers. It uses "Mannyeonseol Strawberry," which is about six times more expensive than regular strawberries. It will be sold in a limited quantity of 10 per day from the 21st to the 25th.

At the Jamsil branch, a dessert pop-up store will also be held until January 2nd of next year to celebrate the Christmas season. This event features "Patisserie Fruits," a premium dessert brand by Chef Ha-seon Lim, who has experience working at a Michelin 3-star restaurant. The signature menu "Stollen," fruit mousse cakes, and the "Mini Charlotte Cake," developed in collaboration with the French Michelin-starred restaurant "Le Passe Temps," will be sold exclusively. Also prepared are the Pavlova product from the famous Jamsil brand "Dechablossom" and the "Fruit & Choco Cake" from "Cafe Yeo-yu," known on SNS as a cake sanctuary for the MZ generation.

Meanwhile, dessert sales at Lotte Department Store in December, which includes year-end gatherings and Christmas, are more than 40% higher than the average monthly sales from January to November. More than 30% of December sales are concentrated in the week leading up to Christmas.

This content was produced with the assistance of AI translation services.