On the 16th, customers lined up outside the door at the Popeyes Gangnam branch in Seocho-gu, Seoul, on its opening day. Photo by Popeyes

On the 16th, customers lined up outside the door at the Popeyes Gangnam branch in Seocho-gu, Seoul, on its opening day. Photo by Popeyes

View original image

[Asia Economy Reporter Moon Hyewon] Global chicken and burger franchise Popeyes, which withdrew from the domestic market but returned after two years, announced on the 19th that over 5,000 customers visited its Gangnam branch within three days of opening on the 16th.


Popeyes had closed its domestic operations in 2020 after 26 years in Korea due to the COVID-19 pandemic and other factors, but later returned through a contract with Shilla Trading.


A Popeyes representative said, "On the opening day, lines formed before 8 a.m., and by the store opening at 10 a.m., there were about 500 people waiting," adding, "To maintain menu quality, the U.S. headquarters team will work in the store kitchen for the time being to transfer know-how."



Popeyes plans to continue expanding its stores, opening its second branch, Guro Digital branch, on the 20th and a third branch within this month.


This content was produced with the assistance of AI translation services.

© The Asia Business Daily(www.asiae.co.kr). All rights reserved.

Today’s Briefing