Aekyung Industrial's Point &, Deep Melting Soy Cleansing Balm Unveiled

[Asia Economy Reporter Moon Hyewon] Aekyung Industrial's clean care brand ‘Point &’ announced on the 19th the launch of the ‘Deep Melting Soy Cleansing Balm,’ which helps achieve a clean cleansing experience with not only a soft texture but also effective cleansing power.

Point & Deep Melting Soy Cleansing Balm is a mildly acidic vegan cleansing balm that gently melts impurities and blackheads inside pores, leaving the skin moist and smooth. In particular, it is a mildly acidic formulation product similar to healthy skin surface and contains the nutritional protein of soybeans as is. It contains 10,000 ppm of ‘Soy Protein Complex,’ effective for skin texture care and skin elasticity, and 20% of ‘Soy Extract,’ which helps with skin moisturizing and nutrition, cleansing the skin softly and moistly.

Through human application tests, it confirmed effective cleansing power with 99.8% cleansing effect of impurities inside pores, 96% cleansing effect of waterproof makeup, and 12.9% removal effect of blackheads with just one use. It also confirmed improvement effects on skin texture and skin moisture content, providing a moist and refreshing finish without skin tightness after cleansing, and completed skin irritation and eye irritation tests.

The light and refreshing balm texture that does not require double cleansing melts lightly on the skin, enabling soft and gentle cleansing, and it applied a one-touch cap with a built-in spatula for convenience of use.

In line with Point &’s pursuit of ‘clean care,’ a ‘vegan formulation’ excluding animal-derived ingredients in the manufacturing process was applied, obtaining vegan certification.

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