Shinsegae Duty Free, Jeon Hyun-moo and 'GAZE Project'... "Supporting Artistic Activities for Developmental and Mental Disabilities"

10 Million Won Delivered to Group Balgeunbang

Moon Hyun-kyu, Head of Shinsegae Duty Free Main Store (from left), broadcaster Jeon Hyun-moo, and Lee Yeon-ju, Art & Business Team Leader of the Korea Mesana Association, are taking a commemorative photo. (Photo by Shinsegae Duty Free)

[Asia Economy Reporter Lim Chun-han] Shinsegae Duty Free announced on the 19th that it conducted a donation event with broadcaster Jeon Hyun-moo and delivered the donation funds to Bright Room, a group of artists with disabilities.

Shinsegae Duty Free and the art curation platform Rima prepared the GAZE 'Art for everyone' exhibition project with broadcaster Jeon Hyun-moo, carrying the message "Everyone can enjoy art." They held a special art project including free artwork exhibitions and a donation challenge.

A donation event was held through the Shinsegae Duty Free online mall, allowing the first 10,000 participants to join. A total of 10 million KRW was donated to Bright Room through the Korea Mecenat Association. Bright Room is an artist group composed of creators with developmental and mental disabilities who continue independent art work while finding directions for creation and communication. The donation will be used to plan and carry out various workshops, exhibitions, and publications to introduce the intuitive artistic expressions of Bright Room artists to society.

A Shinsegae Duty Free official said, "It is meaningful to support an artist group that wants more active communication with society through this art project, which involved new attempts such as collaboration with artist Jeon Hyun-moo and donation events," adding, "We will continue to strive to support more and diverse cultural artists in the future."

This content was produced with the assistance of AI translation services.