Emart24 sells strawberry and Shine Muscat sandwiches... "Using moist tangjong bread"

Increase Animal Cream Content Up to 70%

Sweet Shine Muscat Sandwich and Refreshing Strawberry Sandwich. (Photo by Emart24)

[Asia Economy Reporter Lim Chunhan] Emart24 announced on the 18th that it will sell dessert sandwiches made with the representative winter fruit strawberries and premium fruit Shine Muscat.

The refreshing Strawberry Sandwich and sweet Shine Muscat Sandwich feature tangjong bread, made using the 'Tangjong method' (a technique of kneading dough with hot water), instead of regular bread, resulting in a soft and moist texture. To create a luxurious cream flavor that pairs well with fresh fruit, the proportion of animal cream was increased to 70%.

Since last September, Emart24 merchandisers (MDs) have secured contracts in advance with regions that can supply large-sized, high-sugar-content strawberries suitable for sandwiches, and through pre-purchasing, they were able to offer strawberry sandwiches at reasonable prices.

An Emart24 representative said, “Strawberry sandwiches are very popular among young customers who mainly use convenience stores. Especially this year, reflecting the popularity of Shine Muscat, we are introducing it as a dessert sandwich. Going forward, we plan to use high-quality fruits so that customers can enjoy a variety of products ranging from differentiated desserts to fresh fruits at nearby convenience stores.”

This content was produced with the assistance of AI translation services.