Hana Tour to Operate Under Sole CEO Song Miseon Starting Next Year
[Asia Economy Reporter Yuri Kim] Hana Tour announced on the 16th that starting next year, it will transition from a co-CEO system with Song Miseon and Yuk Gyeonggeon to a sole CEO system led by Song Miseon.
This will be Hana Tour's first sole CEO system in 15 years since 2008. The purpose is to respond more quickly to the rapidly changing travel market.
CEO Song was appointed as Hana Tour's CEO in March 2020 after serving as Managing Director and Partner at Boston Consulting Group (BCG). She introduced a new corporate identity (CI) and brand slogan, and strengthened customer-centric products and services.
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A Hana Tour official stated, "We will maximize corporate value by enhancing competitiveness through the advancement of products and services amid rapidly changing internal and external management environments."
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