'2022 Seoul Light DDP' Kia Media Art Image <Photo provided by Hyundai Motor Group>

'2022 Seoul Light DDP' Kia Media Art Image

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[Asia Economy Reporter Choi Dae-yeol] Kia will participate in the large-scale media art event 2022 Seoul Light DDP at Dongdaemun Design Plaza (DDP) in Seoul from the 17th until the end of this month. It is the largest media art event in Korea organized by the Seoul Design Foundation, and this year, images will be projected on the entire 222m exterior wall of the DDP with the theme of cosmic life to convey messages.



During the event, Kia will communicate its brand design philosophy, Opposites United (creative fusion of contrasting concepts), to customers. The video produced this time reinterprets Kia’s design philosophy as a ‘small cosmic space in the mind,’ delivering a warm message of comfort and hope to close out the year. It will be screened for 13 minutes every day at 8:30 PM on the west exterior wall of the DDP.


This content was produced with the assistance of AI translation services.

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