Public Home Shopping Wins Prime Minister's Award at the 27th Korea Distribution Awards

Jongho Cho, CEO of Gongyoung Home Shopping. [Photo by Gongyoung Home Shopping]

[Asia Economy Reporter Kwak Min-jae] On the 15th, Public Home Shopping received the Prime Minister's Commendation at the 27th Korea Distribution Awards held at the Korea Chamber of Commerce and Industry in Jung-gu, Seoul.

Public Home Shopping was honored with the Prime Minister's Commendation in recognition of its contribution to the development of the distribution industry by focusing on win-win management. The Korea Distribution Awards is the highest government award in the domestic distribution sector, hosted by the Ministry of Trade, Industry and Energy and organized by the Korea Chamber of Commerce and Industry.

Since its launch in 2015, Public Home Shopping has sold only 100% domestic small and medium enterprises and agricultural, livestock, and fishery products, supporting the securing and expansion of sales channels for small businesses and farmers and fishermen. According to the Fair Trade Commission's announcement on the 9th of last month, Public Home Shopping's average commission rate is the lowest in the TV home shopping industry.

In addition, to minimize the cost burden on suppliers, since 2017, it has completely abolished fixed fees and operates with a 100% rate-based commission. To reduce inventory burdens for partners, it guarantees at least three broadcasting opportunities upon entry. It has also introduced the 'Price Stabilization Project' and the 'Win-Win Payment System for Distribution Networks.'

Cho Sung-ho, CEO of Public Home Shopping, said, “We are very pleased that various win-win activities such as the introduction of the win-win payment system and the implementation of the price stabilization project have been well received and led to this award,” adding, “We will continue to strive to become a model in the distribution industry through policy development and promotion for small and medium enterprises and small business owners.”

This content was produced with the assistance of AI translation services.