IU Picks 'Smith & Leather'... Launches Flagship Store in Garosugil

Targeting MZ Generation, Creating Instagrammable Spaces... Key Color 'Green' Highlight
Providing Differentiated Content... "Capturing the Hearts of Both Traditional and MZ Generations"

[Asia Economy Reporter Jeon Jinyoung] The small leather goods brand 'SMITH & LEATHER,' which accompanies daily life, announced on the 16th that it has opened a flagship store in Garosugil, Sinsa-dong, Gangnam-gu, Seoul.

The newly opened flagship store is designed as an Instagrammable space preferred by the MZ (Millennial + Generation Z) generation. It is characterized by the use of the core color 'green' as a point.

The flagship store consists of three floors. On the first floor, customers can see dozens of natural cowhide products such as phone cases, car key cases, and golf accessories. The second floor offers one-on-one consultations where customers can receive engraving services as well as choose desired products. Prices mainly range from 20,000 to 40,000 KRW, making it affordable. The third floor is a resting area and business meeting room.

SMITH & LEATHER has already gained great popularity among celebrities, famous influencers, and MZ customers with its differentiated content.

Lee Taewon, CEO of SMITH & LEATHER, said, "We hope this flagship store will be an opportunity to get closer to our customers," adding, "We will continue to grow as a brand that captures the hearts of both the older generation and MZ customers through differentiated content."

Meanwhile, SMITH & LEATHER can also be found through online channels and offline stores. It is currently available at The Hyundai Seoul, as well as Mokdong, Cheonho, Jungdong, Pangyo, and Daegu branches.

This content was produced with the assistance of AI translation services.