Shin Dae-sung Appointed as New President of Korea Hospital Public Relations Association, Head of Public Relations Team at Seoul Asan Medical Center

Sindaeseong, the newly appointed president of the Korea Hospital Public Relations Association.

[Asia Economy Reporter Lee Gwan-joo] The Korea Hospital Public Relations Association announced on the 16th that it held the '6th Seminar and General Meeting of 2022' and appointed Shin Dae-seong, Head of the Public Relations Team at Seoul Asan Medical Center, as the new president.

Park Mi-soon, Head of the Public Relations Team at Gangdong Kyung Hee University Hospital, was appointed as vice president, and Shim Jae-yong, Head of External Cooperation Team at Yonsei University Wonju Severance Christian Hospital, and Cho Han-min, Head of the Public Relations Team at Hallym University Medical Center, were appointed as auditors. The term of this new executive team leading the Korea Hospital Public Relations Association will be one year, from January to December next year.

At the association's last 6th regular seminar of the year, lectures were held on the theme of 'Hospital Public Relations Branding & Marketing Trends' by Lee Woo-cheol, Data Director of Jiwoo Company, and on 'Medical Content Production Trends' by Lee Ji-woon and Jeon Heung-ryeol, PDs of KBS's Secrets of Life and Death.

Following this, the awards ceremony for Public Relations Person of the Year, Merit Award, and Newsletter and Content Awards of the Year was held. The Public Relations Person of the Year Award, given to those who contributed to expanding the base of hospital public relations in Korea over the year, was awarded to Son Hwa-seon, Head of External Public Relations Team at Hanyang University Medical Center.

Additionally, the Merit Award, given to those who contributed to the development of the association, was awarded to Jung Cheol, CEO of Seokyung Pharmaceutical (former Head of Public Relations Team at Jeil Hospital). In the newsletter category of the Newsletter and Content Awards, 'PROPOSE' published by Kyung Hee University Medical Center was selected, and in the content (video) category, 'Experience, the Scene of Meal Distribution' produced by Soonchunhyang University Seoul Hospital was chosen.

Shin Dae-seong, the next president of the Korea Hospital Public Relations Association, said, "The media environment and content platforms are rapidly changing recently, and as a result, internal and external work environments are also greatly changing. Next year, we will do our best to prepare practical support methods such as customized expert training suitable for the size and role of each hospital." He added, "We will also explore public PR campaigns at the association level so that the public can take interest in and encourage hospitals and medical personnel regarding current issues faced by the medical community, such as the recent collapse of pediatric and adolescent care systems and COVID-19."

Founded in 1996, the Korea Hospital Public Relations Association researches and develops various systems related to medical public relations, develops members' job competencies, strengthens bonds among members, and promotes cooperation to contribute to the improvement of public health.

This content was produced with the assistance of AI translation services.