340 Citizens Gathered to Create the 'Busan-style City Brand' Together!

Busan City Holds Launch Ceremony for Urban Brand Citizen Participation Group 'Sangsang Deohagi+'

'Citizen Participation Group Imagination Plus+ Launch Ceremony' Event Poster.

[Asia Economy Yeongnam Reporting Headquarters Reporter Dongguk Lee] A citizen participation group will begin full-scale activities for Busan's new city brand.

Busan City will hold the launch ceremony of the Busan city brand 'Citizen Participation Group Imagination Plus+' at 9 a.m. on the 17th at BEXCO Convention Hall.

The Busan city brand citizen participation group, 'Imagination Plus+,' was formed to gather citizens' opinions and build consensus for Busan's new city brand, which will become the city's internal and external face in the future.

It consists of 340 Busan citizens representing the 3.4 million residents, ranging from teenagers to people in their 70s from various walks of life.

The name 'Imagination Plus+' was given with the intention of adding countless imaginations about the Busan city brand on behalf of the citizens.

The launch ceremony will be attended by Mayor Park Hyung-joon, Na Geon, Dean of the Graduate School of International Design at Hongik University and the general designer of the Busan city brand, Hwang Bu-young, CEO of Brandime Partners and general director of the city brand, and about 340 citizen participants.

The launch ceremony will proceed in the order of ▲ greetings ▲ citizen participation group oath and appointment ceremony ▲ lecture by city brand experts ▲ citizen participation group activities.

At the event, not only will the roles and future activity plans of the citizen participation group be shared, but citizens will also have time to directly discuss Busan's inherent urban identity and plan ideas for a new city slogan and image through the group's activities.

The proposals planned by the citizen participation group will be delivered to the Busan city brand expert group (Sangsang Gopagi x), formed on the 13th, and reflected in the development of the new Busan city brand.

Mayor Park Hyung-joon said, "For a new city brand that contains the lives of each Busan citizen and can be a source of pride, it starts with citizens' participation and empathy," adding, "Together with Korea's top brand experts, I hope you will add your countless imaginations, as the name 'Imagination Plus' suggests, to create a new Busan city brand that will lead the next 100 years."

Starting with the launch ceremony, the citizen participation group plans to carry out various campaigns, including a citizen preference survey on new city brand slogans and design candidates, and support activities for participation in city brand development for digitally marginalized neighbors.

This content was produced with the assistance of AI translation services.