CU Post Wins Ministerial Award at Korea Brand Awards

Strengthening Competitiveness with Various Convenience Services

At the 24th Korea Brand Awards, Hwang Hwan-jo, CEO of BGF Networks (left), is taking a commemorative photo. (Photo by BGF Group)

[Asia Economy Reporter Lim Chun-han] BGF Networks' parcel delivery brand CU Post announced on the 16th that it received the Excellence Award, the Minister of Trade, Industry and Energy Award, at the 24th Korea Brand Awards.

The Korea Brand Awards is the only government award related to brands, hosted by the Ministry of Trade, Industry and Energy and organized by the Korea Institute for Industrial Policy Studies. It selects and awards brands that have contributed to enhancing industrial competitiveness and economic development through creative brand management.

CU Post was recognized for its efforts to strengthen brand competitiveness by developing differentiated customer-centric services and conducting various social contribution activities through customer participation campaigns. Among the past award-winning brands, CU Post is the first parcel delivery-related brand to receive this award.

Since its launch as an independent brand in 2017, CU Post has established itself as a comprehensive lifestyle service platform by introducing various services that enhance customer convenience, such as the industry's first official application (app), the Safe Quick service, and home parcel delivery with pickup visits.

In particular, the inter-store parcel delivery service "CU-kki-ri Delivery," which utilizes the infrastructure of over 16,000 CU stores nationwide, has seen its scale explode more than tenfold in about two years since its first implementation in 2020, distinguished by logistics stability and affordable prices.

Since 2019, BGF Networks has been conducting the "Delivering Hope through Parcels" campaign, accumulating 1 won per parcel delivery each year to spread positive social influence. The donations have been given to the BGF Welfare Foundation, Community Chest of Korea, and Point Hand, and have been used for various social contribution activities such as ▲supporting daily necessities for vulnerable groups ▲supporting education and treatment for children in communal living homes ▲searching for missing children ▲promoting adoption culture for abandoned animals ▲and campaigns to prevent loss and abandonment of pets during vacation seasons.

Hwang Hwan-jo, CEO of BGF Networks, said, “It is meaningful that our continuous efforts to strengthen brand competitiveness based on consumer-centered management and pursuit of social value have been recognized,” and added, “We will continue to do our best to ensure that CU Post becomes a beloved brand by customers as Korea’s representative comprehensive lifestyle service platform.”

This content was produced with the assistance of AI translation services.