Jung Yeon-woo, new Vice President of LF. / Photo by LF

Jung Yeon-woo, new Vice President of LF. / Photo by LF

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[Asia Economy Reporter Song Seung-yoon] LF announced on the 15th that it has carried out its regular executive personnel appointments for 2023.


The personnel changes will take effect from the 1st of next month, with Jung Yeon-woo, Head of the Management Support Division, being promoted to Vice President. The newly appointed Vice President Jung is a former LG Sangsa employee who held key positions at LG Sangsa's U.S. branch and joined LG Fashion, the predecessor of LF, in 2009. Since then, he has served as Head of Strategic Planning, Head of the Gentlemen's Casual Division, Head of Strategic Sales Division, and has been leading the Management Support Division since 2019.


Vice President Jung is recognized for having diverse experience in planning, sales, and management, and for possessing a broad perspective from a company-wide viewpoint. He was acknowledged for demonstrating outstanding leadership amid challenging business conditions based on his stable management capabilities. In this personnel appointment, Jo Moon-jae, Head of Strategic Sales Headquarters, Kim Jeong-gyu, Head of Women's Division 2, and Yang Yoon-ho, Head of Hazys Women's CD, were also promoted to Deputy General Manager.


LF comprehensively considered continuous business performance, the expertise required for future company growth, and contribution levels in this personnel appointment. In particular, it focused on core competencies that can lead business growth and brand value development through change and innovation in preparation for an increasingly uncertain business environment.



An LF official stated, "Through this personnel appointment, we plan to strengthen the foundation of business capabilities to realize mid- to long-term business strategic goals and support capabilities for stable business operations."


This content was produced with the assistance of AI translation services.

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