Korea Railroad Proposes 'Customized Transportation Welfare Platform' with Local Governments
Korea Railroad Corporation recently held a briefing session on the "Rail Plus-based Public Transportation Welfare Platform" for about 50 transportation policy officials from 23 local governments nationwide. Photo by Korea Railroad Corporation
View original image[Asia Economy (Daejeon) Reporter Jeong Il-woong] Korea Railroad Corporation (KORAIL) has launched marketing activities for a customized transportation welfare platform utilizing the nationwide compatible transportation card ‘Rail Plus’.
KORAIL announced on the 15th that it recently held a briefing session on the Rail Plus-based public transportation welfare platform for 23 local governments nationwide.
At the briefing, a customized Rail Plus system aligned with public support policies for public transportation expenses was unveiled. The core function of the platform is to enable the application of public transportation expense support services, implemented by local governments for youth and others, to Rail Plus.
KORAIL explained that by utilizing the Rail Plus-based platform, transportation expenses can be supported in the form of cash or mileage without a separate platform development process, enabling a user-centered platform implementation and reducing the time and cost required for project execution.
Earlier this year, KORAIL partnered with Siheung City to introduce the Rail Plus youth ‘Siheung-type Basic Transportation Fee,’ which recorded popularity exceeding the expected number of subscribers.
This demonstrates the potential to expand the Rail Plus-based platform to local governments nationwide.
In particular, KORAIL’s strategy is to provide solutions (customized transportation welfare platform support) for transportation welfare policies being prepared by each local government, enabling demand-centered services.
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Kim Ki-tae, Head of the Metropolitan Railroad Headquarters at KORAIL, stated, “We will strive to establish a development model where local government transportation welfare projects and Rail Plus can coexist and prosper.”
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