Hanjin Selected as a 'Community Contribution Recognized Company'

High Appreciation for Contributions to Community Development

[Asia Economy Reporter Kiho Sung] Hanjin announced on the 15th that it has been selected as a ‘2022 Community Contribution Recognized Company,’ jointly organized by the Ministry of Health and Welfare and the Korea National Council on Social Welfare.

The Community Contribution Recognition System is a program that acknowledges companies for their community contribution activities. Hanjin was highly evaluated for strengthening ESG management by carrying out CSV activities that create social value through collaboration with local communities, as well as eco-friendly logistics activities.

Since Cho Hyun-min, President of Future Growth Strategy and Marketing, took office in 2020, Hanjin has attracted industry attention with CSV activities that contribute to local communities by integrating courier and logistics businesses.

Representative examples include the ‘Haman Watermelon Joint Marketing Project’ and the operation of ‘Naejibaeogsokseonmul,’ a gift card for agricultural, fishery, and livestock products.

The ‘Haman Watermelon Joint Marketing Project’ was a collaborative project with the Agricultural Cooperative and Haman County to increase the actual income of watermelon farmers facing difficulties due to weakened competitiveness caused by the increase of single-person households and imported substitute fruits, which are large in size and inconvenient to store, and to revitalize the local economy.

Through this, the brand marketing planning and content development of Haman Watermelon contributed to sales promotion and image change, receiving recognition both domestically and internationally, including the Agricultural Cooperative Central Association Plaque of Appreciation, CSV Porter Award, and Hong Kong DFA Award.

‘Naejibaeogsokseonmul,’ a D2C-type agricultural, fishery, and livestock product gift card that combines prepaid cards and delivery services, directly connecting producers and consumers, is also a representative CSV model coexisting with the local community. It provides consumers with excellent domestic agricultural, fishery, and livestock products and offers producers opportunities to increase their income.

Additionally, Hanjin is conducting various eco-friendly logistics activities such as launching the eco-friendly companion platform ‘Green On Hanjin,’ developing and introducing eco-friendly packaging like the ‘Wing Box’ and ‘Green Waffle,’ and converting courier vehicles to electric cars.

Furthermore, Hanjin is spreading social value through various social contribution activities, including the ‘Hope Tape’ campaign, which attaches tape containing information about long-term missing children to courier boxes to raise awareness and participation, briquette sharing volunteer work for underprivileged groups, and rural volunteer activities visiting farms facing labor shortages.

A Hanjin official stated, “We are fulfilling our social responsibility for coexistence and mutual growth with local communities to create a sustainable future. We will continue to strengthen cooperation with local institutions and companies to discover activities that provide practical help to local communities and reinforce ESG management.”

This content was produced with the assistance of AI translation services.