On the 14th, at the Nanum Leader Enrollment Ceremony held at the Community Chest of Korea building in Jung-gu, Seoul, broadcaster Bae Dong-seong, culinary researcher Jeon Jin-joo, and Hwang In-sik, Secretary General of the Community Chest of Korea (from left), are posing for a commemorative photo. (Photo by Community Chest of Korea)

On the 14th, at the Nanum Leader Enrollment Ceremony held at the Community Chest of Korea building in Jung-gu, Seoul, broadcaster Bae Dong-seong, culinary researcher Jeon Jin-joo, and Hwang In-sik, Secretary General of the Community Chest of Korea (from left), are posing for a commemorative photo. (Photo by Community Chest of Korea)

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[Asia Economy Reporter Lee Chun-hee] Broadcaster Bae Dong-sung and culinary expert Jeon Jin-joo, a married couple, celebrated reaching 100,000 subscribers on their YouTube channel ‘JeongbapTV’ by donating 10 million KRW to the Community Chest of Korea, earning recognition as couple sharing leaders.


On the 14th, at the Community Chest of Korea headquarters in Jung-gu, Seoul, a ceremony was held to induct Bae Dong-sung and Jeon Jin-joo as sharing leaders, attended by the couple and Hwang In-sik, Secretary General of the Community Chest, along with other officials.


Since 2020, Bae Dong-sung and Jeon Jin-joo have shared seasonal cooking recipes and lifestyle tips through their YouTube channel ‘Bae Dong-sung & Jeon Jin-joo’s JeongbapTV.’ Last month, to celebrate reaching 100,000 subscribers, they held a ‘Thank You Concert’ to engage with fans, and combined the proceeds from the event with their own donation to contribute 10 million KRW to the Community Chest of Korea. The donation will be used to support capacity-building projects for young adults preparing for independence.


Bae Dong-sung said, “It is especially meaningful as this is the first year my wife and I are donating together. We will continue to practice sharing next year and the year after.” Jeon Jin-joo added, “Through conversations with my husband, I realized that courage is more important than the amount when it comes to donating, so I decided to participate. I am grateful to my husband and the Community Chest of Korea for this wonderful experience.”


Secretary General Hwang In-sik also expressed, “We sincerely thank Bae Dong-sung and Jeon Jin-joo, as well as the subscribers of ‘JeongbapTV,’ for their generous donation driven by their deep interest in young adults preparing for independence. The Community Chest will do its best to further spread positive influence and support these young adults as they confidently step into the world.”



Meanwhile, on the 1st, the Community Chest of Korea erected the ‘Love Temperature Tower’ at Gwanghwamun Square in Seoul and launched the year-end and New Year intensive fundraising campaign ‘Hope 2023 Sharing Campaign.’ Under the slogan ‘Sharing Together, Sustainable Future,’ the campaign will be simultaneously conducted for 62 days until the 31st of next month across 17 city and provincial branches nationwide. The fundraising goal is 404 billion KRW, and for every 1% of the goal raised?4.04 billion KRW?the temperature on the tower rises by 1 degree, reaching 100 degrees when the goal is met. The current temperature of the Love Temperature Tower stands at 35.8 degrees.


This content was produced with the assistance of AI translation services.

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