"South Korea's Top Brand Experts Gather to Design the 'Future of Busan'!"

Kickoff of 'Sangsang Gopagi×' at Asti Hotel on 13th at 2:30 PM

Participation of about 10 experts including Mayor Park Hyung-jun, Director Na Geon, and CEO Hwang Bu-young

Panoramic view of Busan City Hall. (Photo by Busan City Hall)

[Asia Economy Yeongnam Reporting Headquarters Reporter Dongguk Lee] Busan City will hold the first (kickoff) meeting of the Busan Urban Brand Expert Group ‘Sangsang Gopagi×’ at 2:30 PM on the 13th at Asti Hotel (located in Dong-gu).

The Busan Urban Brand Expert Group ‘Sangsang Gopagi×’ is an organization formed to redefine Busan’s new urban brand that will lead the next 100 years, consisting of 11 of South Korea’s top brand experts. The name ‘Sangsang Gopagi×’ was given with the intention of multiplying the countless imaginations of Busan’s urban brand by its citizens.

The expert group ‘Sangsang Gopagi×’ is composed of ▲Na Geon, Dean of the Graduate School of International Design at Hongik University (Chief Designer) ▲Hwang Bu-young, CEO of Brandim Partners (Chief Director) ▲Kwon Hyun-chang (Honorary President of the Brand Design Society) ▲Kim Geo-su (Professor at the Graduate School of Industrial Arts, Hongik University) ▲Kang Pil-hyun (Director of Busan Design Promotion Agency) ▲Lee Kang-hyun (Professor at the Graduate School of Industrial Arts, Hongik University) ▲Lee Chang-geun (Dean of the College of Arts, Pusan National University) ▲Kim Ji-yoon (Professor at the Graduate School of Visual Communication, Hongik University) ▲Kim Si-rae (Visiting Professor of Advertising and Public Relations, Dongseo University) ▲Ryu Do-sang (Professor of Advertising and Public Relations, Dongseo University) ▲Jung Jae-hee (Professor at the Graduate School of Industrial Arts, Hongik University).

At the meeting marking the launch of ‘Sangsang Gopagi×’, about 10 brand design and marketing experts appointed as members of ‘Sangsang Gopagi×’ will participate, including Mayor Park Hyung-joon, Na Geon, Dean of the Graduate School of International Design at Hongik University and Chief Designer of Busan Urban Brand who has served as a juror for the world’s top three design competitions, the Red Dot Award, for 14 consecutive years as the first in Asia, and Hwang Bu-young, CEO of Brandim Partners and Chief Director of Busan Urban Brand, who has provided branding strategy consulting for leading corporations such as Samsung Electronics, KT&G, and Raemian.

The meeting will proceed in the order of ▲‘Sangsang Gopagi× Member Appointment Ceremony’ ▲Report on the progress of Busan Urban Brand renewal ▲Consultation and discussion on urban branding. At this event, the new city identity of Busan, created with the participation of 10,000 Busan citizens, will be shared, and in-depth discussions will be held on developing a city slogan and urban branding strategy to lead the next 100 years.

Following today’s meeting, the city plans to hold a second meeting within the year to narrow down new candidate slogans for Busan, including ‘World Bridge, Busan,’ which won the grand prize in the recent Busan city slogan contest, and select the final three options to replace the existing slogan ‘Dynamic Busan’ to present to Busan citizens.

Mayor Park Hyung-joon said, “Busan’s new urban brand must symbolize the future of Busan as one of Asia’s top 10 happiest cities and a global hub city, and it must also be the pride and face of Busan citizens.” He added, “As we create a new Busan urban brand that will lead the next 100 years together with South Korea’s top brand experts and Busan citizens, I ask for your great expectations and interest.”

This content was produced with the assistance of AI translation services.