"Deep and Rich Original Flavor" KGC Ginseng Corporation Launches 'CheongKwanJang HongSamTon Origin'

HongSamTon, First Released as a Medicine in 1993, Modernly Reinterpreted
Jeonggwanjang HongSam with 10 High-Concentration Traditional Ingredients Blended

[Asia Economy Reporter Koo Eun-mo] KGC Ginseng Corporation announced on the 13th that it has launched ‘Hongsamton Origin,’ a modern reinterpretation of the first Hongsamton, in celebration of its 123rd anniversary.

Hongsamton Origin is an original Hongsamton product that reinterprets the deep and rich energy of the Hongsamton, which was first released in bottles in 1993, to suit modern people. It combines 6-year-old Jeonggwanjang red ginseng with traditional ingredients carefully selected through over 120 years of expertise to help fundamentally improve fatigue. It features a high concentration blend of 10 supplementary ingredients including red ginseng, peony, angelica, and cinnamon twig, compared to the existing Hongsamton. It comes in liquid pouch form with 50ml per pouch and a total of 30 pouches, available at Jeonggwanjang stores nationwide and on the Jeonggwanjang Mall.

‘Hongsamton’ was Jeonggwanjang’s first complex herbal product and was sold in bottles when it was first launched in 1993. After extensive research and development, a liquid form differentiated from traditional root ginseng or red ginseng extracts was realized, and since the launch of Hongsamton, products combining red ginseng with medicinal herbs have been continuously released in the industry. Entering the 2000s, ‘Jeonggwanjang Hongsamton’ renewed the initial bottled product into pouches to enhance convenience for consumption and portability. Since then, the lineup has continuously expanded to meet diverse customer needs with premium products such as ‘Hongsamton Gold’ and ‘Hongsamton Cheong’ for throat health.

Park Ju-yeon, Brand Manager at KGC Ginseng Corporation, said, “Jeonggwanjang Hongsamton has established itself as a steady seller symbolizing Jeonggwanjang’s tradition over the past 30 years,” adding, “We hope that the value of gaining strength from a cup of red ginseng will be conveyed through this new product.”

This content was produced with the assistance of AI translation services.