Kiturami Launches 'Tturami' Character Product 'Kiturami Boiler Hot Pack'

Renewed Ggitturami Character Redesigned with Original Shape for a Cute and Comfortable Image

Image of the character product 'Ggitturami Boiler Hot Pack' with a newtro vibe.
[Photo by Ggitturami]

[Asia Economy Reporter Kim Jong-hwa] Kiturami Co., Ltd. announced on the 8th that it will launch the 'Kiturami Boiler Hot Pack,' a product designed with a character embodying a newtro sensibility.

The Kiturami Boiler Hot Pack features the character 'Tturami,' reborn with a modern sensibility, prominently applied to the design, making it an innovative product that simultaneously appeals to the emotions of the MZ generation and the nostalgia of middle-aged and older consumers.

Since the late 1980s, when Kiturami began using the unique brand name 'Kiturami Boiler,' it has utilized characters to promote its products and brand image. The Kiturami character appeared in various media such as newspaper and TV advertisements with a friendly image, playing a significant role in imprinting the public recognition of Kiturami Boiler.

The renewed character retains the original form with a round face and antennae characteristic of the insect Kiturami, but has been reimagined with large eyes and a smiling expression in bright color tones, creating a cuter and more comforting image. The newly given name 'Tturami' is easy to remember due to its similar sound to Kiturami and carries the meaning of always being together as a companion and friend to customers.

The Kiturami Boiler Hot Pack is decorated with a total of three character designs, adding visual enjoyment. When purchasing a set of 12, a special gift box that evokes the year-end and New Year atmosphere is also provided. It reaches a maximum temperature of 70℃ and can maintain warmth for up to 14 hours. As a domestically produced product certified by KC, it is safe with no detection of harmful substances such as lead, cadmium, antimony, arsenic, barium, chromium, mercury, or selenium.

Kiturami plans to continue introducing planned products and customer marketing utilizing the character Tturami, starting with the Kiturami Boiler Hot Pack.

A Kiturami Boiler official said, "We hope that Tturami, the character reborn with a new look and name through the hot pack, a representative winter warming product, will become familiar to many," adding, "We plan to approach customers of various age groups by preparing innovative character products and marketing in the future."

Meanwhile, the Kiturami Boiler brand name, from which the company name originated, was created in 1987. It holds great and special meaning as it was a name given by consumers. At that time, a boiler that sounded a warning alarm "jjireureu" before the oil fuel ran out was introduced, and this product became very popular among consumers as the 'boiler that sounds like a Kiturami (cricket).' Due to continued support, the familiar 'Kiturami Boiler' was designated as the product brand and later changed to the company name.

This content was produced with the assistance of AI translation services.