Second White Honored with 'Korea Design Award'

Ahn Deok-geun, CEO of Second White (center, wearing a black mask), is receiving the Minister of Trade, Industry and Energy Commendation at the '24th Korea Design Awards 2022' ceremony held on the 5th.
[Photo by Second White]

[Asia Economy Reporter Kim Jonghwa] Design specialist company 'Second White' announced on the 6th that it received the Minister of Trade, Industry and Energy Commendation at the '24th Korea Design Awards 2022.'

Hosted by the Ministry of Trade, Industry and Energy and organized by the Korea Institute of Design Promotion, the 'Korea Design Awards' recognizes key contributors to the development of the design industry and leading companies with outstanding design-driven management performance. Second White won in the 'Design Management Category,' awarded to companies that have achieved excellent results in establishing design management strategies, investing in design development, and nurturing talent.

Second White is strengthening its foundation as a global design specialist company working with clients worldwide beyond Korea and China. As of December, over 60% of its design projects are conducted with overseas clients, demonstrating its recognized design competitiveness in the global market.

In 2018, it became the first Korean design agency to collaborate with Apple Inc. in the United States on augmented reality (AR) device design, with the finished product nearing release. Earlier, in 2017, it designed a mini fan for China's Solove company, selling 8 million units, and last year, it launched a mosquito repellent device with such exquisite design that it could be mistaken for an artwork, selling 900,000 units within 10 months under Solove's order.

Andeok Geun, CEO of Second White, said, "We plan to actively participate in domestic and international design exhibitions to promote Second White's global design competitiveness and value," adding, "Along with the company's substantial growth, we will widely publicize Second White's design message and competitiveness both domestically and internationally."

This content was produced with the assistance of AI translation services.