TIPA Wins '2022 Advertising PR Award of the Year'

Silver Award in the Public Institution Category for Promoting Technological Innovation and Growth of SMEs, Hosted by the Korean Advertising PR Practical Society

Kim Min-cheol, Head of the TIPA Public Relations Team (left), is taking a commemorative photo after receiving the Advertising PR Award of the Year. Photo by TIPA

[Asia Economy Reporter Kim Jong-hwa] The Korea Technology and Information Promotion Agency for SMEs (TIPA) announced on the 5th that it has been selected as the recipient of the '2022 Public Institution Advertising PR Sector Advertisement of the Year Award' presented by the Korean Advertising PR Academic Society.

The 'Advertisement of the Year Award' is a prestigious award selected by a nationwide academic society composed of scholars and industry practitioners specializing in advertising and PR. This year's advertisement produced by TIPA is in the form of interviews with representatives of small and medium-sized enterprises (SMEs) that have successfully carried out R&D projects led by TIPA. The content features broadcaster Lee Jung-soo introducing success stories of SME R&D projects to encourage participation from SME owners who are interested in government support programs but hesitate due to the complexity of the application process.

The advertisement video is evaluated as providing information about SME R&D projects to SME owners and clearly conveying the excellence of companies that have already carried out the projects through case-centered examples. The video can be viewed on TIPA's official YouTube channel.

Kim Min-chul, head of TIPA's Public Relations Team, said, "We are pleased to receive the honor of the Advertisement of the Year Award," adding, "We will continue to strive to easily deliver various support programs provided to SMEs."

This content was produced with the assistance of AI translation services.