SK Magic Establishes 'Digital Innovation Office'... Conducts Regular Organizational Restructuring and Executive Appointments

SK Magic headquarters building.

[Asia Economy Reporter Donghyun Choi] SK Magic announced on the 1st that it has carried out the '2023 Regular Organizational Restructuring and Executive Appointments,' integrating and reorganizing its organizational and personnel structure to enhance 'Speed' and 'Execution Capability.'

After developing the next-generation system, SK Magic established the 'Digital Innovation Office' to focus on change management tasks and the 'BPR (business process reengineering) TF' to promote company-wide work efficiency such as ERRC (Eliminate, Reduce, Raise, Create). Additionally, to improve organizational efficiency and manufacturing competitiveness, the existing Technology Development Office was integrated into the Product Development Office.

The Marketing Headquarters was also reorganized into the 'Product Development Office,' 'Marketing Strategy Office,' 'Rental Business Division,' 'Distribution Business Division,' and 'Digital Innovation Office' to strengthen online functions and marketing execution capabilities.

Along with the organizational restructuring, Jeong Chan-ik, head of the Rental Business Division, was promoted to a new executive position, three people were newly appointed to new positions, and four people were transferred to different business divisions (offices).

An SK Magic official said, "All members will work together to achieve business plans in a challenging market environment through quick decision-making and execution enabled by organizational downsizing and efficiency." He added, "This year will be one of bold challenges in new ways, creating a good working culture centered on challenge and integration."

△ Jeong Chan-ik (Head of Rental Business Division)

△ Kim Jun-seok (Head of Product Development Office) △ Lee Min-hoon (Head of Quality Management Office) △ Yoon Chang-seon (Head of Product Development Office)

△ Jeong Woo-sun (Head of BPR TF) △ Jang Sang-wook (Head of Marketing Strategy Office) △ Choi Jae-cheol (Head of Distribution Business Division) △ Kwon Jeong-yeol (Head of Production Office)

This content was produced with the assistance of AI translation services.