Korea Racing Authority Launches Global Promotion for '2030 Busan World Expo' through K-Racing

Korean horse racing broadcasted through overseas relay channels.

[Asia Economy Yeongnam Reporting Headquarters Reporter Hwang Du-yeol] Korea Racing Authority has collaborated with Busan City to launch a global promotional campaign for the bid to host the ‘2030 Busan World Expo’ starting from the 25th.

Having previously led public interest promotions targeting domestic horse racing fans through horse racing broadcasts, the Korea Racing Authority is now utilizing live broadcasts exported overseas to support global promotion efforts for Busan’s bid to host the 2030 World Expo.

The Korea Racing Authority plans to air content supporting the bid for the ‘2030 Busan World Expo’ for one month on overseas live broadcasts of Korean horse racing, which are streamed in real time to 22 countries worldwide.

Under the theme ‘A Great Transformation of the World, A Voyage Toward a Better Future,’ the Korea Racing Authority will present a promotional video for the 2030 Busan World Expo bid featuring the beautiful Busan sea and Marine City alongside the horse racing broadcasts.

Familiar overseas horse racing announcers of the Korea Racing Authority also expressed their support for Busan’s bid to host the World Expo, adding meaning to the campaign.

Jung Ki-hwan, Chairman of the Korea Racing Authority, said, “We will continue to make steady efforts so that the bid for the Busan World Expo can be naturally conveyed to horse racing fans worldwide who have already indirectly experienced Busan through Busan-Gyeongnam horse racing. In addition, we will continuously seek and implement ways to contribute to the nation through the global influence of Korean horse racing, such as promoting the attraction of foreign tourists to Jeju Island.”

This content was produced with the assistance of AI translation services.