"Hot Deal Sanctuary Open Only to T"… SKT Launches 'T Deal' Campaign

T Deal brand campaign advertisement. Photo by SKT

[Asia Economy Reporter Oh Su-yeon] SK Telecom announced on the 1st that it has launched the first brand campaign for its AI curation commerce service exclusive to its customers, 'T deal.'

T deal is an SKT customer-exclusive service that recommends personalized products via text messages based on big data analysis and AI curation. It offers various benefits such as the lowest online prices and free shipping.

The slogan of this brand campaign is "T deal, the hot deal sanctuary open only to T." SKT will present three TV commercials to customers: "This is how T's live," "Free shipping on all products," and "AI curation."

To commemorate the launch of T deal's first brand campaign, SKT has prepared various hot deal special-priced products and popular items that SKT customers have actually viewed and purchased the most.

Additionally, new customers will receive extra benefits such as discount coupons usable immediately upon their first purchase and app-exclusive coupons.

Lee Jae-won, head of SKT's advertising business, said, "We prepared a new brand campaign so that more SKT customers can use T deal," adding, "We will continue to offer differentiated benefits unique to T deal to enhance customer value."

This content was produced with the assistance of AI translation services.