“Oh, Lotte Mart” Lotte Mart Presents Various Content Through In-Store Broadcast Music

Lotte Mart Brand Song Album Jacket Image (Photo by Lotte Mart)

[Asia Economy Reporter Jeon Jinyoung] Lotte Mart announced on the 1st that it will showcase various content using its in-store music.

Lotte Mart's in-store music is a song titled "Brand New Lotte Mart," which won the Excellence Award in the "Brand Song Contest" held by Lotte Mart in July last year and has been played in stores since October last year. This music is also the most commented popular content among the social media service (SNS) content operated by Lotte Mart.

Lotte Mart officially released the music on the 18th of last month and will unveil collaborative content using the music going forward.

They plan to collaborate with influencers from various fields, arrange the song in unique genres such as a cappella and traditional Korean music (gugak), and conduct dance covers so that customers can enjoy it. The a cappella version of the in-store song released on this day features "Narin," a representative five-member mixed-gender a cappella group in Korea.

Im Hoseok, head of Lotte Mart's marketing team, said, "This in-store song collaboration content was planned solely to repay customers' sincere affection for the Lotte Mart in-store song. We will actively develop music and conduct marketing related to the in-store song to deliver Lotte Mart's brand value to customers in a more friendly and enjoyable way."

This content was produced with the assistance of AI translation services.