ELECTROLAND Reports 20% Increase in Early Winter Air Purifier Sales "Impact of Extended Seasonal Change"

Customers are examining air purifiers at the E-Land Power Center Yongsan Main Store. (Photo by E-Land)

[Asia Economy Reporter Jeon Jinyoung] E-Land announced on the 30th that sales of air purifiers increased in early winter due to unpredictable weather.

According to E-Land's home appliance sales survey, sales of air purifiers from the 1st to the 21st of this month increased by 20% compared to the same period last year.

E-Land cited the unpredictable early winter weather and deteriorating air quality as the reasons for the increase in air purifier sales this month. The relatively mild weather with large temperature differences during the long transitional season, combined with an increase in days with high fine dust concentrations, naturally led to a rise in demand for air purifiers.

The home appliance industry is also launching various new air purifier products in response to consumers' needs for indoor air quality management. Recently, products such as ventilation purifiers that remove indoor harmful substances through ventilation functions and models equipped with heating functions to help control indoor temperature have appeared.

An E-Land official said, “As December approaches, temperatures are forecasted to drop sharply again, so consumers sensitive to weather changes are expected to pay more attention to indoor environment management,” adding, “Air purifiers, whose demand surged during the pandemic era, continue to see strong demand due to the effects of unpredictable climate changes.”

This content was produced with the assistance of AI translation services.