Nerdy Unveils Winter Camping Collection: "Stay Hip and Hot Outdoors"

Nerdy winter camping look. Photo by APR

[Asia Economy Reporter Song Seung-yoon] Global life solution company APR announced on the 29th that street brand NERDY has unveiled a winter camping showcase featuring winter season outerwear.

NERDY captured the theme of "winter camping" by showcasing couples enjoying leisure time in nature covered with snow. The showcase emphasized that even in the cold winter season, outdoor activities can be enjoyed with NERDY's winter looks, depicting scenes of sitting by a glowing campfire, relaxing, and enjoying a warm cup of coffee.

In particular, the coordination mixing and matching practical and stylish winter outerwear products caught attention. A cozy and comfortable "cozy look" was created by pairing cream-colored "Fluffy Fleece Hood Jacket," which offers a soft and warm texture, with bottoms of the same color.

One of NERDY's main product lines, padding items, was also used in various ways. The "Fleece Reversible Down Jacket," made in a reversible style, was styled front and back to present completely different winter looks with a single product. The "Mercury Down Jacket," which attracted attention with its gradient color, was matched with monochromatic items.

A NERDY representative said, "Considering the trend of outdoor activities gaining attention due to warmer winter weather than usual, we planned a camping concept showcase," adding, "With NERDY's winter outerwear that embodies street sensibility, you can enjoy not only leisure but also hip daily coordination." Additional winter camping coordination from NERDY can be found on the official company mall and social networking services (SNS).

Meanwhile, APR, NERDY's parent company, revealed through a disclosure that NERDY's cumulative sales on a consolidated basis for the third quarter increased by 20% compared to the same period last year. NERDY recorded sales seven times higher than the previous year at duty-free shops during the Lunar New Year peak in February this year, achieving sales exceeding 13 billion KRW in the first six weeks of this year. Growth has continued mainly offline in the fourth quarter, and this year is expected to surpass 100 billion KRW in sales for the first time since its launch.

This content was produced with the assistance of AI translation services.