'Image Strategist' Heo Eun-a "Let's Design the Future of Politics"

On the afternoon of the 28th, a book launch event for 'Designing Politics' was held in Yeouido
Former leader Lee Jun-seok and over 30 current lawmakers attended

Heo Eun-ah, member of the People Power Party (Photo by Yonhap News)

[Asia Economy Reporter Geum Bo-ryeong] 'Image strategist' Heo Eun-ah, a member of the People Power Party, proposed to "design the future of politics."

On the 28th, Heo held a book launch event for "Designing Politics" at a cafe in Yeouido, Seoul, where she made this announcement.

Heo expressed regret over the People Power Party's approval rating dropping to the 32% range. She said, "It is not an exaggeration to say that this is a crisis for the People Power Party and conservative politics. While it is necessary to find a breakthrough to overcome the immediate crisis, it is also time to consider a mid- to long-term strategy for innovating conservative politics. As an image strategist, the result of my efforts to devise a successful image strategy for conservative politics is 'Designing Politics,'" she explained.

Heo entered the National Assembly as a recruited talent for conservative reform during the 21st general election. She also served as chief spokesperson during the tenure of former party leader Lee Jun-seok.

Heo did not hold back her remarks about 'youth.' She said, "When 'youth politics' created a stir in the conservative party, the People Power Party hit its peak, and when young people jumped onto the campaign vehicles for the Seoul mayoral by-election and spoke boldly about fairness and common sense they desired, a politics that supported that hope began to emerge. The changes in the People Power Party also influenced the Democratic Party of Korea, and many people felt 'politics is finally changing,' and 'the world is changing.' But what about now, just six months later? It seems the party is over and everything has returned to its original place," she explained.

In response, Heo emphasized, "I believe conservative politics must sincerely reflect on and introspect about the situation faced by the youth in our society, youth politics of this era, and how to genuinely engage with them."

Former People Power Party leader Lee Jun-seok is delivering a congratulatory speech at the book launch event for People Power Party lawmaker Heo Eun-ah's 'Designing Politics,' held on the afternoon of the 28th at House Cafe in Yeongdeungpo-gu, Seoul. (Photo by Yonhap News)

She also found the reason for her involvement in politics in 'youth.' Heo said, "I want to contribute to good politics that creates not just ladders based on effort, luck, or probability, but more predictable and relatively safe stairs. And these stairs are necessary not only in areas like education, jobs, and asset formation but also in the political realm where they can directly build the stairs themselves," she said.

The book launch event was attended by over 30 current lawmakers, including former party leader Lee Jun-seok, floor leader Joo Ho-young, and members Seo Byung-soo, Kim Ki-hyun, Kim Tae-ho, Yoo Ui-dong, Han Ki-ho, Kim Woong, and Jeon Ju-hye.

The table of contents of "Designing Politics" includes chapters such as "Became a Member of the National Assembly but Still in a Subordinate Position" and "Image Pairing of Lee Jun-seok and Oh Se-hoon."

This content was produced with the assistance of AI translation services.