Samsung Electronics Promotes 'Busan Expo' Bid in Paris During BIE General Assembly

The '2030 Busan World Expo' logo included in the large outdoor advertisement at the Paris Opera Garnier. [Photo by Samsung Electronics]

[Asia Economy Reporter Han Yeju] Samsung Electronics announced on the 28th that it is promoting its bid activities for the '2030 Busan World Expo' in Paris, France, where the 171st General Assembly of the International Bureau of Expositions (BIE) is being held.

Samsung Electronics is showcasing the '2030 Busan World Expo' logo on a large outdoor advertisement at the Opera Garnier, an opera house located in the heart of Paris. This location is a major tourist attraction with an average daily foot traffic of 500,000 people.

Additionally, the promotional video for the '2030 Busan World Expo' by the bid committee is being screened both online and offline, including at major stores in Paris, on Samsung Electronics France's official website, and on its SNS channels, aiming to raise awareness and create a favorable atmosphere for the Busan Expo.

Furthermore, Samsung Electronics is promoting the Busan Expo worldwide by displaying promotional videos on large LED billboards at major landmarks such as Piccadilly Circus in London, UK, and the Entertainment Building in Hong Kong.

This content was produced with the assistance of AI translation services.