SSG.com Launches Eco-Friendly Campaign 'Captain SSG' Practiced in the Metaverse

Metaverse, Gaming, and ESG Integration
Prizes Encouraging Customer Participation

SSG.com’s eco-friendly campaign poster 'Captain SSG'. (Photo by SSG.com)

[Asia Economy Reporter Jeon Jinyoung] SSG.com announced on the 28th that it will conduct an eco-friendly campaign, "Captain SSG: Game Changer," in collaboration with TerraCycle and the Environmental Foundation until the 25th of next month. The plan is to showcase differentiated ESG (Environmental, Social, and Governance) activities through an eco-friendly campaign that anyone can easily and enjoyably participate in.

The campaign introduced by SSG.com is composed of customer experience content where participants access a metaverse platform, create a character, and complete various missions related to environmental protection.

The campaign intuitively expresses the sense of crisis regarding environmental destruction by using time. Currently, the time points to 9:28, indicating a danger stage, and the worldview requires participants to delay the time by successfully completing missions. Customers enter the "SSG Headquarters" within the metaverse and solve problems by performing various missions together with the SSG.com representative character.

A new character, "Captain SSG," appears in this campaign. This hero character, inspired by the image of the Earth, leads the way in practicing eco-friendliness. The main missions include a racing game where players choose an eco-friendly car and race to the destination, a quiz for practicing eco-friendly consumption, and a receipt-picking game.

To increase customer participation, SSG.com will insert the campaign design on delivery envelopes during the event period and facilitate easy access through QR codes. Additionally, until the 11th of next month, customers who participate in the campaign will be entered into a draw to receive reward prizes.

Yeom Seongsik, SSG.com’s ESG officer, said, “We are launching a new eco-friendly campaign that encourages customers to actively participate by giving them the awareness that small daily actions can change the Earth,” and added, “We hope participants succeed in the mission to delay the environmental crisis time and also get lucky in the prize draw.”

This content was produced with the assistance of AI translation services.