‘Bringing World Cup Excitement to Korea’... Korean Tourism Promotion in Full Swing in Qatar Now

Korea Tourism Organization Launches Special World Cup Promotion Campaign in Qatar

11.24 Special Cheer Event On-site Photos - The cheering group is performing locally in Qatar. Photo by Korea Tourism Organization

[Asia Economy Reporter Kim Heeyoon] The Ministry of Culture, Sports and Tourism and the Korea Tourism Organization announced on the 25th that they are conducting various Korean culture and tourism promotion campaigns, including operating a Korean Tourism Promotion Center at the 2022 Qatar World Cup venue.

This campaign was planned with a focus on the early recovery of the Middle Eastern market. On the 20th, the Ministry and the Tourism Organization opened the Korean Tourism Promotion Center on Al Corniche beach in the center of Doha.

On the 23rd, ahead of the Korea vs. Uruguay match, a cheering event was held at the promotion center with about 500 attendees, including the private cheering group Global Arirang Supporters and members of Hallyu clubs.

In particular, the Blackdot performance, which combined Taekwondo demonstrations such as breaking and kicking with large brush calligraphy, and a special performance by the K-pop band SEMA attracted attention.

Nur, a university student and member of a local Hallyu club, said, “There were many interesting Korean contents and attractions that I have always been interested in, such as K-pop pump, life-cut photo shooting, Najeonchilgi craft, and performances,” adding, “After graduation, I definitely want to visit Korea with my family and friends to experience the vivid culture.”

Online, until today, an event is being held where visitors to the Korean Tourism Promotion Center upload verification photos on their personal social media (SNS) accounts, and until the 30th, a comment event supporting the Korean national team is ongoing.

During the World Cup, promotion of Korean tourism with a World Cup theme on the organization’s YouTube and Instagram channels will be intensively carried out targeting Korean culture enthusiasts in the Middle East. On the 24th and 25th, Rapik, a Korean influencer actively working in the Middle East, will host the event “Mini-games with Rapik!” featuring mini-games and live coverage of the event site.

Hong Hyunseon, head of the Korea Tourism Organization’s Dubai office, said, “More than 2,000 Middle Eastern people and global football fans visit the Korean Tourism Promotion Center daily to experience various Korean cultures,” adding, “We will lead the increased interest in Korea in the Middle East to Korean travel and make it an opportunity for the early recovery of the Middle Eastern inbound tourism market.”

This content was produced with the assistance of AI translation services.